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The selling of America
Hindsight
First came the recession. Now come the books about the roots of the recession. More

The selling of America
Tales of predatory private-equity bankers and the science of thinking. More
The maverick's business guide
Guns, Machiavellian ethics and master dealmaking skills: What every entrepreneur needs. More
Leading the creative class
Authors take on the future of advertising and unleashing employees' innovative ideas in this month's book picks. More
Your best business advisor: You
Taking aim at Tom Peters and the jerks at work -- this month's book picks. More
New strategies
Women buy, men don't. So why do companies overlook the psychology of gender? Check this month's book picks for answers. More
Working theory
A mordant look at life and labor. More
Bold face memoirs
Fistfights, fundraising and booze: This month's business book picks showcase entrepreneurship's rowdier side. More
Turn customers into true believers
What your business can learn from cult burgers and neuroscientists. More
How to lose customers
Our picks for the best new business books, with advice on pleasing customers and unleashing your inner celebrity. More




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Classroom vs. crash-course
QMy dream is to launch my own business someday. Now that it's time to choose a major, I'm debating if I should major in entrepreneurial studies or major in engineering to acquire a set of skills first. Is majoring in entrepreneurship a good choice? More
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- Spate, Orange, Calif.
Topics: Education, Startup
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